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Social: The Ying to Search’s Yang
The Union of Search and Social Media There has been a lot of conversation on the web regarding social media and search engine optimization – but what does this union really mean? With people actually...
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Searching for a Cause: SEO For-Profit
Search Engine Marketing and the Non-Profit Sector Looking to increase awareness and funding for your charity or non-profit organization? Look no further than search engine optimization. In 2010...
View ArticleOptimize Your Social Networks for Personal Branding
Companies recognize the importance of building a strong brand. Over the last few years, it has become apparent that personal branding is just as important as establishing a recognizable brand for your...
View ArticleMultilingual Search Engine Optimization
When implementing a global search engine optimization campaign, it is imperative that companies understand which best practices correspond with the market they intend to target. How will you translate...
View ArticleAdAge Report Shows Facebook’s Influence Worldwide
Advertising Age recently published a white paper on the top 10 trends now shaping global media habits in 2010. Below you will find the AdAge statistics and the influence Facebook has gained across the...
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Google’s Newest Feature, Hotpot, Stirs Up Local Search Results
This week, Google announced the launch of their newest feature, Hotpot, which now incorporates user ratings to personalize search results. Prior to Hotpot’s launch, Google Maps provided user reviews...
View ArticleTwitter Tips for SEO
Optimizing Twitter accounts proves beneficial for search engine rankings Select an SEO-Friendly Twitter Handle Just as choosing an SEO-friendly URL is important, a Twitter handle (username) should be...
View ArticleFacebook Revises Promotional Guidelines
Will the new promotions guidelines change the way businesses use Facebook? Everyday more and more brands are popping up on Facebook as a way to engage their fans, but most find that simply updating...
View ArticleThe Search Engines, Social Search and Buzz
One way to think about the search engines is that it is their job to show you the sites that have the most activity around them (buzz) given your search terms (kind of like a buzz-o-meter). This is a...
View ArticleSES San Jose 2009
We just returned from the Search Engine Strategies conference in San Jose. This is our second year of taking the whole web marketing team out there. It probably is one of the best investments we make...
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